In a market overflowing with frozen desserts, Iceberg Ice Creams has emerged as a pioneering brand in India’s organic ice cream sector. Founded in 2013 by Dr. Suhas B. Shetty in the bustling city of Nellore, Iceberg began its journey with a modest investment of ₹3 lakhs. Fast forward to today, and the brand boasts over 100 retail outlets and 60 dark stores across India, transforming the ice cream landscape for health-conscious consumers.
A Commitment to Quality
At the core of Iceberg’s remarkable success is its unwavering commitment to quality. Iceberg differentiates itself through its unique selling proposition: the use of premium ingredients. The brand prides itself on sourcing A2 milk, Dhaga Mishri, yellow butter, and 100% fresh fruit pulp, ensuring that every scoop delivers not just flavor but also nutritional value. Dr. Shetty’s innovative spirit is evident in the pioneering use of Gondh gum as a natural preservative—a game-changing move that has earned him a patent. This commitment to natural ingredients sets Iceberg apart from many conventional ice cream brands that often rely on artificial additives and preservatives.
Dr. Shetty’s vision extends beyond just making delicious ice cream; he aims to create products that contribute to the overall well-being of consumers. The focus on health is palpable in Iceberg’s offerings, which are free from artificial colors and flavors, appealing to those who seek indulgence without compromising on health.
From Humble Beginnings to a National Presence
Iceberg’s journey from a small room to a sprawling 2-acre factory is nothing short of inspiring. The factory is now capable of producing an impressive 12,500 liters of ice cream daily, fulfilling the growing demand for high-quality organic ice cream across the country. This growth story highlights not only the brand’s operational excellence but also its ability to scale in response to market demands.
Under Dr. Shetty’s guidance, Iceberg has successfully expanded its operations to major cities like Bangalore and Hyderabad, reaching a national audience. This expansion has been complemented by the introduction of a franchising model, allowing aspiring entrepreneurs to partner with Iceberg and bring organic indulgence to their local communities.
Visionary Leadership
Dr. Suhas B. Shetty’s leadership is a driving force behind Iceberg’s success. His vision encompasses not just the creation of delicious ice cream but also a commitment to health, sustainability, and environmental stewardship. Recognizing the impact of the food industry on the environment, Dr. Shetty has prioritized sustainable practices throughout the brand’s operations.
This commitment is evident in Iceberg’s eco-friendly packaging, responsible sourcing practices, and the use of natural ingredients. The company continually seeks innovative ways to reduce its environmental footprint, aligning with the growing consumer demand for sustainability.
Key Milestones
Iceberg’s timeline is dotted with significant milestones that mark its growth and innovation:
- 2013: The brand launched in Nellore, quickly making a name for itself with its organic offerings.
- 2015: Expansion to Bangalore marked the beginning of its journey beyond its home state.
- 2016: The introduction of a franchising model allowed Iceberg to scale rapidly while maintaining its commitment to quality.
- 2018: The launch of the first line of organic ice creams solidified Iceberg’s position as a leader in the organic dessert space.
- 2020: Achieving national presence with over 125 stores showcased the brand’s widespread appeal.
- 2022: A state-of-the-art production facility was established, accompanied by the launch of cloud stores to enhance accessibility.
- 2024: The flagship Organic Creamery by ICEBERG is set to open in Jubilee Hills, Hyderabad, further elevating the brand’s retail experience.
The Iceberg Experience
Iceberg Organic Ice Creams continues to enchant customers with its diverse offerings. From timeless classics to bold new flavors, the brand caters to a variety of tastes while upholding its commitment to quality and sustainability. Iceberg’s unique flavors are crafted with farm-fresh ingredients, creating an indulgent experience that resonates with consumers seeking authenticity.
In addition to ice creams, the brand is set to launch the Organic Creamery by ICEBERG, which will offer a curated selection of artisanal products. This retail concept aims to provide customers with an elevated organic experience, featuring premium organic dairy ice creams, exclusive ice cream cakes, handcrafted chocolates, and fresh organic fruits. The innovative pay-by-weight model (₹1/gram) offers greater flexibility and value, ensuring customers can enjoy a personalized shopping experience.
