A Bold New Move. A Brand-New Company. And a 10-Minute Revolution That Could Change How India Eats Forever.
In a move that’s already sending shockwaves through the food delivery industry, Zomato parent Eternal has quietly launched a new weapon: Blinkit Foods Private Limited.
Yes, Deepinder Goyal isn’t done disrupting food tech—he’s just getting started.
This brand-new, fully owned company is being built to power Blinkit’s fast-growing 10-minute food delivery business, Bistro—and if early results are anything to go by, it could reshape how millions of Indians order meals.
Forget restaurants. Forget cloud kitchens. This is Zomato 2.0 on steroids.
Why the Sudden Launch of Blinkit Foods? The Strategy Behind the Secrecy
Eternal confirmed the incorporation of Blinkit Foods Pvt Ltd this week, with a modest authorised capital of ₹1 crore—but don’t let that number fool you.
The company is being set up to handle everything from sourcing to food prep to lightning-fast delivery—under one roof.
That means:
- No dependency on restaurant partners
- No delays from third-party kitchens
- Total control of quality, timing, and margins
This is vertical integration at scale, and it could be Eternal’s biggest play yet in the ultra-competitive quick commerce wars.
Bistro: Blinkit’s 10-Minute Meal Machine Is Already Live—and Growing Fast
The real engine behind Blinkit Foods? It’s something called Bistro.
This isn’t a concept. It’s already up and running in:
- 38 kitchens across Delhi NCR and Bengaluru
- With plans to scale rapidly
And the results? Impressive.
“These kitchens are generating incremental demand without cannibalising Zomato,” wrote CEO Deepinder Goyal in his post-earnings note to shareholders.
Translation: They’re winning new customers without hurting the core business.
Why This Is a Whole New Game for Eternal (and Zomato Fans)
This isn’t the first time Eternal has tried rapid food delivery. They previously launched:
- Quick – didn’t work.
- Everyday – also shut down.
Both flopped due to low demand and operational complexity.
So what’s different now?
One word: Control.
Bistro ditches the old aggregator model. Instead, it:
- Operates its own kitchens
- Cuts out third-party delays
- Makes 10-minute delivery a real thing
Think of it as Swiggy meets Domino’s, powered by Blinkit logistics.
Follow the Money: Eternal Is Spending Crores to Make This Happen
In Q1 FY26, Eternal spent:
- ₹60 crore on Bistro kitchens, IT systems, and kitchen infra
- ₹310 crore on Blinkit dark stores and warehouses
Blinkit now has:
- 1,544 dark stores
- 5.6 million sq. ft. warehouse space
- A total logistics footprint of 10+ million sq. ft.
And according to Blinkit CEO Albinder Dhindsa, they’re aiming for:
- 2,000 stores by December 2025
- Improved margins and profitability
He even hinted that:
“Margins have likely bottomed out… certain cities are already generating over 2.5% positive margins.”
But Here’s the Twist: Revenue Is Soaring, Yet Profits Have Crashed
Let’s talk numbers:
- Eternal’s total revenue in Q1 FY26: ₹7,167 crore (up 70% YoY)
- Blinkit’s revenue: ₹2,409 crore (up 155% YoY)
- But Eternal’s net profit plunged 90% to just ₹25 crore
- Blinkit is still losing ₹162 crore in adjusted EBITDA this quarter
So the question is:
Is this a brilliant long-term play—or a money-burning gamble?
Can Blinkit Foods Become India’s First Profitable Instant Food Brand?
By building its own food infrastructure, Eternal could unlock:
- Higher margins
- Faster delivery
- Massive brand loyalty
And if Bistro scales nationwide, Blinkit Foods could become India’s first mass-market, on-demand food brand that doesn’t rely on restaurants.
Imagine: you open Blinkit, and in 10 minutes flat, a hot biryani, butter chicken, or mac & cheese arrives at your door—cooked in their own kitchens, not someone else’s.
It’s not just food delivery anymore. It’s a food factory at your fingertips.
Final Take: This Isn’t Just Another Subsidiary—It’s a Signal of What’s Coming
Blinkit Foods is more than a new company. It’s a signal that Eternal is gearing up for the next phase of foodtech.
With Bistro already showing traction and Blinkit expanding like wildfire, we may be looking at India’s most aggressive food + logistics play ever.
So next time you get a hot meal in 10 minutes, ask yourself:
Is this the future of food—and is Zomato behind it?
