Lab-Grown Diamonds, Luxury Vibes, and a Founder Who’s Done It Before. Meet Coluxe: The Fine Jewellery Brand Everyone Will Be Talking About This Year.
What if you could wear real diamonds — without hurting the planet, your wallet, or your conscience?
That’s exactly what Coluxe, a bold new fine jewellery startup, promises. And guess what?
Some of the biggest names in India’s startup and investing circles are betting on it.
In a stunning early win, Coluxe has closed its friends and family funding round, bringing in some of the most influential backers in tech and venture capital — before even launching publicly.
So What’s Coluxe? And Why Are Billionaires Buying In Before the Store Even Opens?
Founded earlier this year by Priyanka Gill, co-founder of the Good Glamm Group and a leading voice in the D2C consumer space, Coluxe is aiming to flip the fine jewellery game on its head.
Her mission?
“Reimagine everyday luxury through modular, stackable jewellery made from certified lab-grown diamonds and stunning coloured gemstones.”
Translation: real diamonds, real gold, real luxury — just without the markup, mining, or middlemen.
Look Who’s Investing: The Friends and Family Round That Looks Like a Shark Tank Reunion
Let’s be honest — most friends and family rounds don’t include industry legends. But Coluxe isn’t your average startup.
The brand’s early backers include:
- Ajai Chowdhry – HCL co-founder
- Tej Kapoor – ICICI Ventures
- Sairee Chahal – Appreciate Capital & SHEROES
- Startup Sherpas
- Kunal Chowdhry – Apollo Singapore Investments
- Rachin Dewan – Rachin Dewan Ventures
- Kunal Milwani – Synage
These aren’t just angel investors — they’re power players, and their support signals serious potential.
Lab-Grown Diamonds: Not Fake. Not Flimsy. Just the Future of Jewellery.
Still think lab-grown diamonds are “artificial”? Think again.
These stones are:
- 100% real diamonds — chemically and physically identical to mined ones
- Ethical and sustainable — no human or environmental cost
- Significantly cheaper — often 50% less than natural diamonds
No wonder Gen Z and millennials are ditching traditional diamond rings for lab-grown sparkle.
Coluxe is tapping directly into that shift — and positioning itself as India’s modern alternative to old-school luxury brands.
Coluxe’s Plan: Digital-First, Style-Obsessed, and Ready to Launch
Here’s what the startup has planned:
- Official online store launches in August 2025
- Expansion of its product catalog with modular, everyday pieces
- Build-out of its logistics and operations infrastructure
That means you’ll soon be able to:
- Shop fine jewellery online
- Stack rings and bracelets like building blocks
- Choose from ethically sourced diamonds and gemstones that match your mood, your outfit, or your vibe
It’s fine jewellery that fits your life — not the other way around.
Priyanka Gill Knows How to Build a Brand — and She’s Playing for Keeps
This isn’t Gill’s first rodeo. She co-founded Good Glamm Group, which built a massive digital-first beauty empire across India.
With Coluxe, she’s bringing that same savvy to the world of jewellery. And she’s clear about what’s driving this brand:
“Coluxe sits at the intersection of a powerful cultural shift and a massive category opportunity.”
And when cultural shifts meet under-tapped markets? That’s when billion-dollar brands are born.
Final Take: Is Coluxe the Future of Jewellery in India? All Signs Point to Yes.
Let’s recap:
- A seasoned founder with D2C success
- Backing from heavyweight investors
- A fast-growing market in lab-grown, ethical diamonds
- A digitally native, design-first brand built for modern buyers
Coluxe is aiming to be India’s answer to Mejuri, Brilliant Earth, and Monica Vinader — but with its own bold twist.
The only question is: Will you be wearing Coluxe before everyone else catches on?
