Let’s Try went from ₹50,000 in sales to raising millions. Now they’re gearing up for massive expansion across India. Here’s what’s next.
A Shark Tank India Favorite Is Now Raising Crores
Let’s Try, the snack startup that made waves on Shark Tank India, is making headlines again—this time for raising a huge ₹22 crore in a fresh funding round. That’s $2.5 million in pre-Series A funding, led by Singapore-based venture capital firm SWC Global.
The round also saw participation from big names like Wipro Consumer Ventures, 100Unicorns, Venture Catalysts, and none other than Shark Tank judge Aman Gupta.
From startup pitch to serious players, Let’s Try is moving fast—and they’re just getting started.
What Is Let’s Try and Why Is Everyone Talking About It?
Let’s Try is a Delhi NCR-based snack brand founded by entrepreneur Nitin Kalra and his family. They offer a range of baked, roasted, and fried namkeens made with clean ingredients—no preservatives, no artificial flavors, and no trans fats.
They use healthier oils like groundnut oil and incorporate ingredients such as flaxseeds to give traditional Indian snacks a nutritious twist.
In just seven months of launching, their monthly revenue jumped from ₹50,000 to ₹16 lakh. That kind of growth doesn’t go unnoticed, and now, with this major funding boost, they’re ready to scale like never before.
Where Is the ₹22 Crore Going?
The founders have laid out a sharp and focused growth plan for this capital. Here’s how they’re planning to use the funds:
Expanding Distribution Across India
Let’s Try will be increasing its presence in Tier 1, Tier 2, and Tier 3 cities. That means you’ll likely be seeing their products in your neighborhood stores, major retail chains, and e-commerce platforms.
Strengthening Backend Operations
As demand rises, they’re investing in a more efficient supply chain, warehousing, and manufacturing capabilities to support long-term growth.
Launching New Health-First Snacks
Let’s Try plans to introduce innovative, health-forward snack options. Expect to see more options that align with India’s growing appetite for guilt-free, tasty snacking.
Building an Omnichannel Brand
The company is going big on both online and offline sales. They’ll invest in brand-building across direct-to-consumer (D2C) platforms, marketplaces, and retail touchpoints to create a seamless shopping experience.
The Shark Tank Boost
Let’s rewind for a moment. Let’s Try made its television debut during Season 1 of Shark Tank India. The pitch? ₹45 lakh for 2% equity. They walked away with a deal from Aman Gupta and Anupam Mittal—₹45 lakh for 12% equity.
The exposure helped them build brand awareness, while the investor backing added credibility and business insight. For a young startup, the Shark Tank spotlight was a game-changer.
Now, they’ve turned that momentum into serious capital—and a shot at becoming a major player in India’s growing FMCG space.
Why Let’s Try Is Winning
There’s no shortage of snack brands in India. So why are investors betting big on this one? Here’s what sets Let’s Try apart:
- Health meets taste: The snacks are genuinely tasty but skip the junk. No preservatives, no empty calories.
- Fast, organic growth: Going from ₹50K to ₹16L in sales per month in less than a year shows product-market fit.
- Founder-led authenticity: With a family at the helm, the brand feels personal, trustworthy, and community-driven.
- Perfect market timing: Health-conscious eating is no longer a trend—it’s the future. Let’s Try is ahead of the curve.
What’s Next for Let’s Try?
With fresh funding and a growing customer base, Let’s Try is gearing up for national expansion. Their eyes are set on dominating both digital and physical retail spaces.
They also aim to build a strong product portfolio that appeals to health-conscious millennials and Gen Z consumers. As snacking habits change, Let’s Try wants to be the brand leading that shift.
There’s also talk of raising more capital down the line. If their growth continues at this pace, don’t be surprised if Let’s Try becomes a household name—or even a brand that goes global.
Final Thoughts
Let’s Try is more than just a Shark Tank success story. It’s a smart, fast-moving brand that saw an opportunity in India’s changing food landscape—and is executing with clarity and purpose.
With investor confidence, customer love, and a solid vision, Let’s Try could very well be the next big name in India’s health food revolution.
So if you haven’t tried them yet, you might want to soon. This is one startup that’s growing fast—and not looking back.
