When an international brand enters India, the challenge is not simply to launch. It is to understand the market, connect with the right audience and build a presence that feels relevant locally while retaining the brand’s global identity.
This is the area where Jesicaa Siingh has developed her skills and expertise.
Jesicaa, the founder and CEO of Stanley Communications, has made a career out of helping big international brands make a name for themselves in India. It all started with her passion for fashion and storytelling, and over time, it’s grown into a successful communications agency with over 135 members, mostly women, working on projects in luxury, fashion, beauty, hospitality, and culture.
Her work has been closely associated with the Indian debut and amplification of some of the world’s best-known brands, including Valentino, Versace, Amiri, Balenciaga, Bottega Veneta, Aquazzura, Diptyque, Bvlgari, Creed, Dyson, Tory Burch, Rimowa, Jacob & Co, Zara, Bershka and Huda Beauty, among others.
From Launching Brands to Making Them Relevant
For Jesicaa, entering a market and belonging to it are two different things.
Her approach has been to help brands bridge that gap through communication, storytelling and experiences that make an international name relevant to Indian consumers.
That philosophy has shaped Stanley Communications’ work on several high-profile launches and brand experiences, including the Tory Burch Romy Café takeover and the India launch of SK-II. The agency has also handled the PR and communications mandate for OpenAI (ChatGPT) in India.
Behind these campaigns is a broader understanding of the Indian market: international brands may arrive with established global identities, but their India journey requires a local understanding of culture, consumers and communication.
Building Stanley Communications
Jesicaa’s story is also one of building a business around this opportunity.
Stanley Communications has grown into a 135+ member organisation, with a deliberately women-led structure. Her leadership approach is described as hands-on and centred on resilience, consistency and accountability , qualities that have helped her navigate the transition from the agency’s early years to managing large-scale campaigns requiring months of planning and high-pressure execution.
For Jesicaa, building the company has meant building people alongside the business.
Creating the Next Generation of talent
Her focus on the communications industry extends beyond Stanley Communications.
As Co-Founder of Talent Lab, Jesicaa has worked to help aspiring PR and marketing professionals, including those from non-industry backgrounds, enter the sector. Students from the initiative have secured opportunities with global brands such as Coach and LVMH.
She also teaches and mentors at institutions including Pearl Academy, Hive School, Indian Startup School, Amity University, NIFT, IIAD and IIFT, while continuing to support the education of meritorious girl students.
A Growing Opportunity in India
As more international brands look towards India, the role of partners who understand both global brand positioning and the Indian consumer becomes increasingly important.
Jesicaa’s career has been shaped by the growing demand for international brands in India. She has played a key role in helping global companies launch in the Indian market, and at the same time, she has built the teams and infrastructure needed to support them. As a result, Stanley Communications has grown and evolved alongside the increasing opportunities in the market, with Jesicaa at the helm, driving its expansion and success.
She has been recognized for her work in several areas, including starting her own business, communications, and marketing. Some of her notable awards include Times 40 Under 40, BW 30 Under 30, and BW Disrupt 40 Under 40. Her PR agency has also been named a Times Iconic PR Agency, and she has received many other industry awards. Her achievements have not gone unnoticed, and she is widely respected in her field.
Her main goal is still about the work: creating something special where a company’s image meets the culture around it, helping future leaders grow, and making sure women have more chances to be in charge.
For Jesicaa Siingh, the opportunity is clear—as international brands look to India, someone has to understand how to make those brands belong here. That is the business she has spent years building.
