In the dynamic world of beauty and celebrity endorsements, Sherry Jhawar has emerged as a trailblazing entrepreneur, recognized for her innovative thinking and strategic brand management. A seasoned professional with a rich background at L’Oreal and a Harvard Business School graduate, Sherry has been at the forefront of reshaping the beauty industry, leaving an indelible mark with her ventures.
Sherry’s journey into unconventional marketing strategies began long before influencer collaborations became mainstream. As one of the founding team members of eos, known for the iconic egg-shaped lip balm, she played a pivotal role in replacing traditional media buying with influencer-driven partnerships. This visionary approach not only set her apart but also laid the foundation for her future endeavors.
In collaboration with Allison Statter, a seasoned talent manager with over a decade of experience at Azoff Music Management, Sherry co-founded Blended Strategy Group in 2015. What started as a celebrity procurement and influencer marketing agency quickly evolved into a multifaceted entity encompassing integrated marketing communications services, full-service PR, social media divisions, and a robust venture and brand development business.
Through the Blended Venture Group, Sherry and Allison have been instrumental in advising and nurturing celebrity and influencer founder-backed emerging brands. Their portfolio includes notable names such as GXVE Beauty by Gwen Stefani, Live Tinted by Deepica Mutyala, and Mane Addicts by Jen Atkin. Their approach to brand building is marked by authentic storytelling, high-quality product development, and strategic integrated marketing.
In a significant move in late 2022, Sherry co-founded her first owned and operated brand alongside Allison – nez, an aluminum-free deodorant. The brand is a testament to Sherry’s commitment to disrupting the beauty industry with products that prioritize authenticity and innovation. Under the ethos of helping everyone find their state of “nez” – a feeling of everything going right and all good being amplified – nez offers a range of scent and occasion-driven deodorants.
nez stands out in the market for its aluminum-free, natural-based, dermatologist-tested, and vegan formulations. The brand recognizes the unique ways we sweat, offering deodorants tailored for different occasions such as Workout Sesh, Board Meetings, and Date Ready. Available for purchase on nezcare.com and in select Urban Outfitters locations nationwide, nez is making waves as a direct-to-consumer brand with a fresh perspective on personal care.
Sherry Jhawar’s journey from a seasoned professional at L’Oreal to a pioneer in the beauty and influencer marketing space showcases her resilience, foresight, and commitment to innovation. With Blended Strategy Group and nez, Sherry continues to shape the future of the beauty industry, setting the stage for more groundbreaking ventures in the years to come.
