The “Swiggy for Baby Products” Just Got Funded — and Parents Are Loving It
Running out of diapers at midnight? Forgot to restock baby formula before a flight? If you’re a parent, these mini-emergencies feel all too real.
Peeko, a new Bengaluru-based startup, is solving that panic with a simple promise: get babycare products delivered in under 60 minutes.
Yes, really.
And now, with $3.2 million in fresh seed funding, they’re gearing up to bring their lightning-fast baby product delivery service to homes across India.
Who’s Backing Peeko?
This isn’t just another startup with a big idea — it’s got serious believers behind it.
The seed round was led by Stellaris Venture Partners, and the angel investors list reads like a who’s who of India’s startup scene:
- Maninder Gulati, former Chief Strategy Officer at Oyo
- Kunal Bahl & Rohit Bansal, Titan Capital and Snapdeal cofounders
- Abhishek Goyal, cofounder of Tracxn
- Nitin Gupta, founder of Uni
- Arjun Vaidya, cofounder of V3 Ventures
That’s a lot of firepower for a company that launched just months ago.
What Exactly Does Peeko Do?
Peeko is a quick-commerce platform exclusively for babycare — think Amazon meets Dunzo, but just for parents.
It delivers essentials like:
- Diapers, wipes, and formula
- Baby clothes and accessories
- Toys, gear, and more
All curated for quality, delivered in under 60 minutes, and soon to be available at the tap of a button through their mobile app launching in September.
Currently operating across 10 Bengaluru pin codes, Peeko runs a 4,000 sq. ft. dark store (a mini-warehouse) that powers its superfast delivery.
Why the Babycare Market Is Ripe for Disruption
The baby and kids segment in India is massive. It’s also:
- Highly fragmented (too many brands, unclear quality)
- Largely unbranded (trust is a big concern)
- Full of busy parents who don’t have time to run to the store
Peeko is going after this chaos with a curated, quick, and parent-friendly model.
As Mayank Jain of Stellaris puts it:
“Quick commerce presents an opportunity to combine offline reliability with online convenience for time-constrained parents.”
Where Is the $3.2 Million Going?
This isn’t just about stocking more diapers. Peeko has a roadmap to reshape how India shops for babycare.
Here’s how the new funds will be used:
1. Expanding Inventory & Supply Chain
Peeko will broaden its product catalog and add multiple new dark stores to serve more neighborhoods efficiently.
2. Launching Smarter Features
Peeko wants to bring offline-like confidence to online shopping with tools like:
- “Try & Buy”: Let parents try clothes or gear before committing
- Instant Returns: Pickups within hours if something isn’t right
- AI Recommendations: Personalized product suggestions for every stage of parenting
3. Hiring Top Talent
To scale quickly, Peeko is building a strong tech, ops, and product team.
What’s Next? Going Deep in Bengaluru, Then Nationwide
In the next 12 to 18 months, Peeko plans to:
- Strengthen its grip in Bengaluru by opening more delivery zones
- Start pilot operations in other metro cities, based on demand
- Roll out its mobile app and onboard thousands of loyal, time-crunched parents
The goal? To become the go-to destination for anything baby-related, delivered faster than a crying baby can wake up the neighbors.
Meet the Founders Behind the Buzz
Peeko was founded in early 2025 by:
- Chetan Sharma
- Vivek Khetan
- Abhijit Gairola
Three experienced operators who saw a glaring gap in the market — and are now racing to fill it before anyone else catches up.
The Bottom Line: Will Peeko Be the Next Big Thing for Parents?
With the boom in quick commerce and the ever-growing demands of modern parenting, Peeko’s timing couldn’t be better.
It’s fast, focused, and solving a real, everyday problem — one that affects millions of families.
And now, with a war chest of $3.2 million, it’s ready to scale its “babycare in a flash” model to every corner of the country.
One question remains: Will Peeko become the next Zepto — but for babies?
We’ll be watching.
