A Bold New Identity: Eternal Capital Becomes Sadev Ventures
In the fast-evolving world of startups, change is the only constant—and Dhruv Dhanraj Bahl knows it well.
The former Chief Operating Officer of BharatPe has just pulled off a major move: **he’s rebranded his venture capital fund, Eternal Capital, to a fresh, ambitious new identity—**Sadev Ventures.
But this isn’t just a name change.
This rebrand marks a deeper shift in strategy, vision, and intent—one that could reshape how early-stage funding works in India.
Why the Rebrand? The Real Reason Behind the Move
Launched in mid-2024, Eternal Capital was created to invest in promising startups across India. With a fund size of Rs 120 crore (about $14 million), and the flexibility to double that amount, it had already made waves by backing over 20 startups in less than a year.
So, why change a brand that was already working?
Because Bahl is thinking bigger.
“As our vision goes deeper into India’s entrepreneurial fabric while simultaneously tapping financial, social and intellectual capital pools across borders, it’s the right time to scale under an identity that has resonated with all our longstanding stakeholders,” Bahl said.
The new name, Sadev Ventures, comes from the family office behind the fund. It symbolizes long-term thinking, deep-rooted values, and a desire to build more than just profitable companies—it’s about creating legacy businesses.
Sadev Ventures: What Makes It Different?
Most venture capital funds talk about money.
Sadev Ventures wants to talk about impact.
Here’s how it stands out in India’s crowded VC landscape:
1. Not Just Capital—True Partnership
Sadev Ventures isn’t just cutting checks. It’s offering founders something far more valuable:
- Real operational expertise
- Hands-on support from people who’ve built companies
- Access to a global network of investors and strategic partners
Think of it less like an investor and more like a co-founder who’s got your back.
2. Operator-Led, Founder-First
Dhruv Bahl has been in the trenches. As the former COO of BharatPe, he knows what it takes to scale a startup. That experience powers Sadev’s operator-led approach.
Startups don’t just get funding—they get mentorship from someone who’s done it before.
3. Sector-Agnostic, Future-Focused
Sadev isn’t limiting itself to any one industry. Instead, it’s open to backing game-changers across sectors—whether it’s tech, consumer brands, platforms, or services.
Who Has Sadev Already Backed?
Even before the rebrand, the fund had invested in over 20 startups, with nearly half its capital already deployed.
Here are a few names from the portfolio:
- Asaya – A modern wellness brand
- Cleevo – Smart service management tools
- Cookd – A platform empowering home chefs
- Gladful – Nutritious food made fun
- Hypergro – Tools for hyper-scaling e-commerce brands
- Bidso – Software that simplifies bidding and tenders
- Liquide – Financial tools for the next generation of investors
These startups all share one thing: they’re on the path to profitability and already showing strong product-market fit.
What Kind of Startups Is Sadev Looking For?
Sadev Ventures focuses on early-stage startups—but not ones just getting started.
It’s hunting for companies that have:
- Achieved product-market fit
- Demonstrated strong early traction
- Clear paths to profitable growth
Typical Investment:
- Rs 2 crore to Rs 6 crore
- Stage: Seed to Pre-Series A
This means Sadev likes to invest when a startup is ready to scale, not when it’s still testing the waters.
The Bigger Vision: Building Generational Companies
The rebrand to Sadev Ventures is about more than marketing—it’s a signal to the ecosystem.
Bahl and his team aren’t just chasing short-term wins. They’re looking to help founders build companies that outlast the hype. Businesses that will still be around a decade from now. Maybe even two.
This aligns with the vision of his family office, which has always focused on long-term value creation, not quick exits.
Final Thoughts: What This Means for Founders
If you’re a founder in India with a business that’s showing traction and you’re ready to grow—but want more than just money—Sadev Ventures could be your ideal partner.
With an operator-first mindset, sector-agnostic approach, and a strong network both in India and globally, Sadev is positioning itself as a serious player in the VC game.
And this rebrand is just the beginning.
