Are you throwing away thousands of rupees every year without even realizing it? Most credit card users in India are—and one startup is here to change that. SaveSage, an AI-powered personal finance platform, just raised $1 million in a pre-seed funding round to help users track, manage, and maximize credit card and loyalty rewards.
Launched in October 2024, SaveSage has already grown to 200,000 users, manages over one million credit cards and 400,000 loyalty program accounts, and has reached an annual revenue run rate of $1.1 million. The platform’s AI engine gives users real-time insights and recommendations, helping them turn wasted points into real savings.
How SaveSage Turns Rewards Into Real Money
SaveSage isn’t just another finance app. It automatically tracks your credit card rewards, identifies the best ways to redeem them, and even helps pay bills. With billions of rupees in rewards expiring unused every year, SaveSage gives you the tools to make sure none of your points go to waste.
Founder and CEO Ashish Lath said, “Our mission is to make reward optimization a daily habit. Every rupee you spend should give you maximum value.” With SaveSage, users can make smarter financial decisions without spending hours analyzing points programs.
Investors Are Betting Big
The $1 million funding round was led by Bhavesh Gupta, with participation from N. R. Narayanan, Lalit Wadhwa, DSP Family Office, Venture Catalysts, and Suvrat Sehgal. Backers see huge potential in the platform’s AI-driven approach to financial management, especially in a country like India where rewards programs are underutilized.
“SaveSage is uniquely positioned to lead the rewards optimization revolution in India,” said Bhavesh Gupta. “The combination of AI, user-friendly tools, and a massive untapped market makes this platform an exciting investment opportunity.”
Why AI Makes All the Difference
The secret sauce behind SaveSage is its AI engine. Unlike traditional methods, it predicts the most valuable ways to redeem points based on user behavior, program rules, and spending patterns. Media reports suggest users can save hundreds to thousands of rupees annually without extra effort.
The AI-powered recommendations also make it easy to manage rewards across multiple credit cards and loyalty programs, ensuring users never miss out. With SaveSage, financial optimization becomes automatic, simple, and highly effective.
The Road Ahead
With the new funding, SaveSage plans to enhance its technology, expand product offerings, and scale rapidly to reach millions of users across India. The startup also aims to integrate with more banks and loyalty programs to ensure users maximize every rupee spent.
“Billions of rupees in rewards go unclaimed every year. Our goal is to turn those lost rewards into tangible savings for millions of users,” Lath said.
Why You Should Start Using SaveSage Now
If you use credit cards or loyalty programs, this app could literally change the way you spend. By automating rewards management, SaveSage ensures you’re getting the most from every transaction. The platform is fast, intuitive, and backed by AI that thinks smarter than any manual tracking system.
Millions of Indians are wasting money without realizing it—but SaveSage could be the tool that finally puts that money back in their pockets. Don’t let your points expire. Maximize your savings. Start using SaveSage today.
