Imagine trying on clothes, accessories, or gadgets online—and seeing them look exactly like they would in real life. That’s the bold promise from PointAI, the Noida-based deeptech startup that just raised Rs 47 crore in a pre-Series A funding round led by Yali Capital, Lip-Bu Tan, and Tremis Capital.
Formerly known as Try ND Buy, PointAI is rewriting the rules of online shopping with its proprietary AI technology. The platform allows users to virtually try on products, mix and match items, and even interact with a virtual salesperson in real time. The twist? Everything happens in under two seconds, at a fraction of the cost of conventional AI models.
PointAI’s CEO and co-founder Nitin Vats says the startup is building “next-generation AI that bridges the gap between physical and digital retail.” With over 70 global patents backing their proprietary parallel AI architecture, the startup promises hyper-realistic virtual experiences that could make traditional online shopping feel outdated.
Investors are betting big. PointAI counts Vijay Shekhar Sharma, founder of PayTM, and Vinod Sood, co-founder of Hughes Systique, among its backers. Ganapathy Subramaniam of Yali Capital called the company “well-positioned for massive growth,” thanks to its cutting-edge technology and expanding client base.
The implications for industries like fashion, e-commerce, automotive, and electronics are enormous. Retailers can now showcase products virtually, reduce returns, and boost sales—all while giving customers a shopping experience that feels almost lifelike.
With this fresh funding, PointAI is ready to scale globally, refine its technology, and deliver a shopping revolution that could soon make clicking “add to cart” feel like stepping into a store in real life.
The question is, are you ready to try the future of shopping?
