The all-in-one platform combines an AI Image Generator, AI Video Generator, 90+ AI models, Content Flow, XeltaCut video editing, voice, advertising and social publishing in one connected workflow.
PALO ALTO, Calif. – Xelta, the flagship generative AI platform from MatchBest Group, today unveiled its AI Creative Operating System, designed to move creators and businesses from a prompt to finished, publishable content without stitching together a fragmented stack of creative applications.
At its core, Xelta combines an AI Image Generator and AI Video Generator with long-form storytelling, integrated post-production, voice and localization, advertising and social publishing. The platform orchestrates more than 90 AI models across image, video, voice, editing and multimodal workflows, giving users model choice while keeping the creative process inside one environment.
From AI Generation to a Complete Production Workflow
Generative AI has made individual images and video clips dramatically easier to create. Xelta is focused on the next problem: connecting those outputs into a coherent production. Content Flow is Xelta’s orchestration environment for turning an idea into structured creative work across scripts, storyboards, scenes, characters, video, audio, localization and finishing.
Its flagship Microdrama workflow is designed for episodic cinematic narratives of up to 60 minutes. Rather than treating long-form content as a sequence of unrelated generations, the workflow coordinates screenplay development, scene composition, character continuity, dubbing, lip-sync, avatars, music, subtitles and editing.
AI Image Generator and AI Video Generator – Connected, Not Isolated
Xelta’s AI Image Generator supports visual ideation, campaign imagery, characters, environments and creative assets. Its AI Video Generator extends those assets into motion and cinematic scenes. Both sit inside the same broader production workflow, allowing creators to move from still imagery to video, editing and distribution without rebuilding the project in another application.
Xelta’s multi-model architecture is designed to route creative tasks across more than 90 AI models based on requirements such as visual fidelity, motion, realism, voice quality and editing precision.
XeltaCut Brings Editing Into the AI Workflow
XeltaCut is Xelta’s integrated AI video editing and post-production environment. It brings scene stitching, enhancement, VFX-oriented workflows, motion control, color work, subtitles, MultiCam workflows and frame-level editing into the same platform used to generate the content.
The objective is simple: generation should not be the end of an AI workflow. It should be the beginning of a production workflow.
From Creative Asset to Campaign
Through SocialVerse, Xelta connects creation with business activation. Brands can develop short-form video ads, reels, LinkedIn content and multilingual campaign assets, then schedule or publish content across supported social channels. Xelta is designed to connect the film studio, editing suite and advertising workflow rather than treating them as separate products.
A Creative Operating System for Creators and Enterprises
Xelta supports creators, agencies, entertainment studios, media companies and enterprise teams, with web, iOS and Android experiences alongside APIs, workflow orchestration, MCP and CLI capabilities.
“The next phase of generative AI is not just about generating a better image or a better clip,” said Vishal Arya, Chairman and Group CEO of MatchBest Group. “It is about connecting the entire creative journey. With Xelta, our vision is to move from one idea to images, video, long-form storytelling, professional editing, advertising and publishing inside one intelligent production environment.”
Availability
Xelta is available across web, iOS and Android. Individual models, tools and workflows may vary by plan, geography and release stage.
About Xelta
Xelta is an AI-native creative platform from MatchBest Group designed to connect image generation, video generation, long-form storytelling, editing, voice, advertising and publishing in one workflow. Xelta combines an AI Image Generator, AI Video Generator, Content Flow, XeltaCut and SocialVerse with multi-model orchestration across more than 90 AI models. The platform is available across web, iOS and Android, subject to plan, geography and feature availability.
Media Contact
MatchBest Group / Xelta Media Relations
Website: xelta.ai
Industry Context: The Creative AI Race Is Moving Beyond Single Generators
Creative AI leaders are converging on a common direction: generation is becoming a workflow, not a standalone feature. Higgsfield emphasizes studio-grade cinematic control and multi-model access; Canva emphasizes simple AI creation inside an integrated design workflow; Midjourney has expanded from images into image-to-video; and Adobe Firefly connects generation with editing and production. Xelta enters this category with a different emphasis: connecting image and video generation to long-form storytelling, editing, advertising and publishing.
- Video Generation: Industry reference for multi-model cinematic video generation and professional camera/motion control.
- Cinema Studio — Industry reference for AI filmmaking with camera, lens, lighting, characters, props and collaboration.
- Canva AI Video Generator — Industry reference for accessible text-to-video creation integrated with editing.
- Canva Magic Studio — Industry reference for bringing multiple AI creation capabilities into one design environment.
- Midjourney V1 Video — Industry reference for image-to-video and the evolution from still-image generation toward motion.
- Adobe Firefly AI Video Generator — Industry reference for text/image-to-video and integrated creative editing workflows.
Xelta/MatchBest takeaway: The strongest SEO and editorial position for Xelta is not to claim it is simply another AI image or AI video generator. It is to own the higher-level category of an AI Creative Operating System while still ranking for high-intent terms such as AI image generator, AI video generator, AI filmmaking platform, AI video editor and long-form AI video.
Shareable Story Angles
- One prompt. One creative operating system. From image to video to long-form story to finished campaign.
- AI generators make assets. Xelta is designed to connect the production.
- The next AI creative battle is not one model versus another — it is who can connect the entire workflow.
Official Product Links for Editors and Publishers
For contextual linking, product verification and newsroom use:
- Xelta AI Creative Studio — AI creative studio spanning creator, business, movie/story, design, e-commerce and college workflows.
- Xelta AI Video Generator — Dedicated AI video generation page for high-intent search discovery.
- Xelta AI Cinematic Video Generator — Cinematic video, image-to-video, upscaling and audio workflows.
- Xelta AI Studio — Voice, lip-sync, avatars, video editing, stitching, motion control and VFX-oriented tools.
- Xelta AI Tools — Image, design, virtual try-on, website, MultiCam and other creative utilities.
- Xelta Pricing — Plans and access to creative flows including Microdrama, Promo-Teaser and Comic generation.
Publisher Social Amplification Suggestions
Suggested short-form framing for LinkedIn, X, Instagram, YouTube Shorts and newsroom social posts. These are campaign hooks, not performance guarantees.
- From one prompt to a long-form AI production.
- AI Image Generator + AI Video Generator + editing + publishing — connected.
- What comes after the AI generator? The AI Creative Operating System.
