Say Goodbye to Old-School Bling: True Diamond’s Lab-Grown Sparkle Is Taking Over India
Forget everything you thought you knew about diamonds. True Diamond, the bold new jewellery startup, just secured a whopping Rs 26 crore in funding — and it’s about to flip the luxury jewellery world on its head.
Why Everyone’s Talking About This Lab-Grown Diamond Brand
Founded just months ago in early 2024 by Darayus Mehta and Parin Shah, True Diamond is not your typical bling seller. With a jaw-dropping 5,000+ designs and a secret sauce of sustainability and innovation, this brand is laser-focused on changing how we think about diamonds forever.
The Secret Behind Their Success? Lab-Grown Diamonds That Look Real but Are Better for the Planet
True Diamond isn’t just selling jewellery — it’s selling a revolution. Their lab-grown diamonds are ethical, eco-friendly, and unbelievably stunning. Plus, with a crazy-high 1.7x repeat customer rate, it’s clear shoppers can’t get enough.
And They’re Not Stopping There…
From elegant rings and necklaces to custom pieces and men’s collections, True Diamond is crafting the future of luxury. Founder Parin Shah says, “We’re building a next-gen brand experience that smashes the old-school jewellery game.”
What This Rs 26 Crore Funding Means for You
With fresh cash from India Quotient and other top investors, True Diamond plans to explode onto the scene, bringing high-quality, sustainable diamonds to more people — and fast.
