India’s mutual fund industry is on the verge of a massive shake-up, and a little-known Bengaluru startup is leading the charge. PowerUp Money, a mutual fund advisory platform, has raised a jaw-dropping $12 million (around Rs 107.4 crore) in a Series A funding round led by Peak XV, with existing investors like Accel, Blume Ventures, and Kae Capital joining in. Even 8i Ventures and DevC participated, signaling serious investor confidence in the startup’s mission.
What makes this particularly exciting? This funding comes just six months after PowerUp Money raised $7.1 million in seed funding, proving that investors are betting big on its vision for revolutionizing retail investing in India.
Say Goodbye to Hidden Commissions
Founded in 2024 by Prateek Jindal, PowerUp Money is rewriting the rules of mutual fund advice. Traditional advisors often earn large commissions from the products they recommend, sometimes clouding their judgment. PowerUp Money flips the script with a zero-commission, research-driven advisory platform.
Investors now have access to advice that is truly unbiased and aligned with their financial goals — no hidden fees, no conflicts of interest, just guidance that prioritizes their success. This is a game-changer for Indian retail investors who have long been frustrated by opaque advisory practices.
SEBI-Registered for Maximum Trust
A key reason investors are excited about PowerUp Money is that it operates as a SEBI-registered Registered Investment Advisor (RIA). This regulatory framework ensures that every recommendation aligns with the client’s long-term financial goals rather than any commission-driven incentive.
In a market where trust has sometimes been shaky, SEBI compliance gives investors the confidence that their money is being guided responsibly. Every recommendation is backed by research and regulation, not by hidden incentives.
Investors Are Betting Big
Why are investors willing to pour Rs 100 crore into PowerUp Money? The answer is simple: it meets a massive and growing market demand. Indian retail investors are becoming more knowledgeable and conscious about how their money is managed. They want transparency, low costs, and advice they can trust.
PowerUp Money’s zero-commission, research-led model hits all the right notes, making it one of the most attractive startups in India’s wealthtech space. Investors like Accel and Blume Ventures clearly see the potential for a startup that could reshape how millions invest.
Scaling Ambitions With Fresh Capital
With this Series A funding, PowerUp Money plans to expand its technology, enhance research capabilities, and scale operations nationwide. The goal is to reach more retail investors and provide personalized, data-driven solutions for smarter investing.
The capital will also allow PowerUp Money to invest in automation, analytics, and customer support, ensuring a seamless experience for every investor.
A Revolution in Retail Investing
The rise of PowerUp Money highlights a growing trend: investors are rejecting hidden fees and seeking platforms that put their interests first. Zero-commission advisory is no longer just a novelty; it’s becoming an expectation.
PowerUp Money is proving that transparency, technology, and customer-centric advice can go hand-in-hand with profitability. This model could very well redefine the mutual fund advisory landscape in India.
What This Means for You
If you’ve ever been unsure whether your financial advisor has your best interests at heart or been frustrated by hidden fees, PowerUp Money could be the solution you’ve been waiting for. The platform offers transparent, unbiased, research-backed advice that truly puts your financial goals first.
With Rs 100 crore in fresh funding, strong backing from top investors, and a SEBI-compliant framework, PowerUp Money is positioned to become the go-to platform for mutual fund investment advice in India.
For investors, this could mean smarter decisions, better returns, and finally, advice you can trust. The way India invests in mutual funds is about to change forever, and PowerUp Money is leading the revolution.
