Delhi NCR-based startup Showroom B2B, a tech-enabled apparel manufacturing and B2B supply chain platform, has raised $17 million in a mixed round of equity and debt funding. The capital infusion will be used to strengthen its integrated design-to-delivery model, expand manufacturing capabilities, and enhance operational efficiency for organized apparel retailers, brands, and buying houses.
The round was led by Cactus Partners and included participation from Zephyr Peacock, Jungle Ventures, Accion Ventures, NBD Ventures, as well as Lighthouse Canton and Alteria Capital.
Showroom B2B’s Tech-Driven Approach to Apparel Manufacturing
Bridging Design, Manufacturing, and Technology
Showroom B2B operates at the intersection of merchandising, manufacturing, and technology. Its platform integrates sourcing, design, and production processes to deliver apparel efficiently and predictably at scale.
The startup enables organized retailers and brands to manage the entire apparel supply chain—from concept to delivery—while maintaining cost efficiency, quality standards, and timely execution.
By digitizing the supply chain and standardizing processes, Showroom B2B reduces unpredictability in production and ensures faster turnaround times for clients.
Funding Round Highlights
$17 Million in Equity and Debt
The $17 million funding round combines equity and debt financing, signaling investor confidence in both the startup’s growth potential and its operational stability.
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Lead Investor: Cactus Partners
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Participants: Zephyr Peacock, Jungle Ventures, Accion Ventures, NBD Ventures, Lighthouse Canton, Alteria Capital
The mixed structure of the round provides Showroom B2B with the flexibility to deploy capital strategically across technology upgrades, workforce expansion, and manufacturing scale.
Founder Insights
Abhishek Dua, Co-Founder of Showroom B2B, highlighted the startup’s mission:
“This fundraise enables us to build a more resilient and transparent apparel supply chain for organised retail and brand-led sourcing programs. Our focus has always been on execution i.e., getting design, cost, quality, and timelines right at scale. We will continue investing in systems, people, and manufacturing capabilities that allow us to serve customers with greater speed, predictability, and operational depth.”
The emphasis on predictability, operational depth, and speed underscores the company’s commitment to transforming the B2B apparel ecosystem.
Scaling the Apparel Supply Chain
Focus Areas for Growth
The fresh capital will help Showroom B2B:
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Strengthen Manufacturing Capabilities: Expand production capacity and incorporate advanced manufacturing technology.
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Invest in Systems and Technology: Improve platform capabilities to optimize sourcing, design, and execution workflows.
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Enhance Operational Depth: Hire talent and build processes that increase efficiency across the supply chain.
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Support Organized Retailers and Brands: Deliver consistent quality, cost, and timelines to a growing client base.
By addressing common bottlenecks in apparel manufacturing, Showroom B2B positions itself as a reliable partner for large-scale retail operations and international brands.
Why Investors Are Betting on Showroom B2B
The apparel industry is increasingly looking for tech-enabled solutions to streamline manufacturing and supply chain operations. Showroom B2B’s integrated approach offers:
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End-to-end visibility in the supply chain
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Predictable execution and faster turnaround
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Scalability for high-volume retailers and brands
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Cost efficiency and quality assurance
These features make the platform attractive to both domestic and international investors seeking exposure to the growing tech-driven fashion and apparel ecosystem.
Looking Ahead
With $17 million in new capital, Showroom B2B is well-positioned to:
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Expand its client base across India and international markets
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Strengthen its technology backbone for faster design-to-delivery cycles
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Build a more resilient and transparent supply chain ecosystem
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Continue its mission of delivering predictable, high-quality apparel manufacturing at scale
The startup’s strategy of combining technology, operational rigor, and capital deployment may help set a new benchmark in India’s B2B apparel sector.
