As businesses increasingly adopt artificial intelligence, customer relationship management is undergoing a major transformation. While traditional CRM platforms have helped companies organize customer data, many still rely heavily on manual follow-ups, repetitive workflows, and disconnected communication channels. Makunai Global was founded to solve this problem.
Makunai Global Technologies Pvt. Ltd. was established by Shashank Mani Tripathi and Aditya Mani Tripathi with a vision to reinvent CRM and customer engagement for the AI era. The founders believed that businesses no longer needed software that simply stored customer information. Instead, they needed intelligent systems capable of taking action, automating processes, and assisting teams in real time.
Before launching Makunai Global, both founders built extensive experience in the technology industry. Shashank worked with GlobalLogic and Persistent, contributing to large-scale enterprise software and digital transformation projects. Aditya gained expertise in conversational messaging and customer communication at Gupshup, one of the world’s leading messaging platforms.
During their professional journeys, they noticed a common challenge across businesses of all sizes. Companies were investing significant amounts in CRM platforms such as Salesforce, HubSpot, and Zoho, yet sales teams continued to spend valuable time on manual tasks like follow-ups, lead qualification, customer updates, and data entry. At the same time, customer conversations were increasingly spread across WhatsApp, phone calls, emails, and social media platforms, creating operational complexity.
Recognizing this gap, the founders launched Makunai Global with the mission of building an Agentic CRM platform. Unlike traditional CRMs that primarily function as databases, Makunai’s platform is designed to leverage AI agents that actively engage with customers, automate workflows, qualify leads, and support business growth.
Today, Makunai Global combines AI Agents, WhatsApp Automation, Voice AI, and intelligent sales workflows into a unified platform. Built to serve both Enterprise and SMB/SME companies, the platform’s solutions help organizations of all scales streamline customer engagement, improve efficiency, and scale operations without increasing manual workload.
Looking ahead, Makunai Global envisions a future where AI agents become digital teammates for every business. By enabling organizations to automate routine tasks and focus on strategic growth, the company aims to redefine how customer relationships are managed in the modern era.
More than just building software, Makunai Global is working to shape the next generation of AI-powered business operations, where automation, intelligence, and human expertise work together to drive growth.
