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Kiwi’s $23M Power Move: Is This the Beginning of the End for Traditional Credit Cards

India’s credit landscape might be on the verge of a dramatic shift.

In a bold new development, fintech disruptor Kiwi is finalizing a massive $23 million Series B funding round, led by Vertex Ventures, with returning support from Stellaris Venture Partners and Nexus Venture Partners. The company’s post-money valuation? Over $100 million — nearly double what it was less than two years ago.

And here’s the kicker: Kiwi isn’t just raising money — it’s rewriting how Indians use credit.

Founded in 2022 by fintech veterans Anup Agrawal, Satyam Kumar, and Siddharth Mehta, Kiwi issues virtual RuPay credit cards that integrate directly with UPI platforms like Google Pay and PhonePe. No plastic. No paperwork. Just instant, digital credit at your fingertips.

Why are investors going all-in on Kiwi?

  • First full-stack credit-on-UPI solution in India
  • Fast-growing user base tapping into a booming market
  • Major banking partnerships, including Axis Bank
  • Perfectly aligned with RBI and NPCI’s push for credit-on-UPI

With its seamless approach, cutting-edge tech, and a head start on competitors like Slice, Uni, and OneCard, Kiwi isn’t just playing the game — it’s changing the rules.

Ready or not, the future of credit in India might already be in your phone.


 

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