Jaipur-based personal finance startup Finanjo has raised Rs 1.5 crore in a pre-seed funding round. The round was fully backed by early-stage venture fund AJVC, led by Aviral Bhatnagar.
The fresh capital will help Finanjo accelerate product development, strengthen its AI capabilities, expand its team, and prepare for future financial product integrations.
A Behaviour-First Approach to Money Management
Founded by Prithviraj Singh Chauhan and Pankaj Singh Chauhan, Finanjo is built with a clear focus: helping young Indians manage their money better through technology and behavioral insights.
The founders are also known for co-founding Backstage with Millionaires, a YouTube channel that covers Indian startups and entrepreneurship. With Finanjo, they are stepping beyond content into building a full-fledged fintech product.
Unlike traditional finance apps that focus only on tracking expenses, Finanjo positions itself as a behaviour-first personal finance platform. It aims to guide users toward smarter financial decisions rather than just presenting raw data.
How Finanjo Works
Finanjo leverages India’s Account Aggregator framework along with artificial intelligence to give users a consolidated and real-time view of their financial life.
Through the platform, users can:
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Track savings and spending
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Monitor investments
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View liabilities in one place
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Receive AI-backed financial insights
At the center of this experience is its AI assistant, Jo. The assistant is designed to provide personalized guidance, help users set financial goals, and optimize credit decisions based on real-time financial data.
Where the Rs 1.5 Crore Will Be Used
The newly raised capital will be deployed across several strategic areas.
Strengthening AI and Decision Intelligence
A key focus will be improving Jo, Finanjo’s AI assistant. The company plans to enhance its decision intelligence capabilities, making financial guidance more contextual and data-driven.
It also aims to expand its goal-based planning tools and credit optimization features to help users make better borrowing and saving decisions.
Enhancing Account Aggregator Infrastructure
Finanjo relies heavily on India’s Account Aggregator ecosystem to securely access user-permitted financial data. Part of the funding will go toward strengthening this infrastructure to ensure smoother data flows and improved reliability.
This will allow users to get a more accurate and complete financial overview in real time.
Building the Team
The startup plans to hire across product, engineering, and content roles. As the platform scales, building a strong in-house team will be critical to refining the product experience and maintaining user trust.
Scaling User Acquisition
Finanjo will also invest in partnerships and community-led growth channels to expand its user base. Rather than relying solely on paid marketing, the startup aims to build a strong community around financial literacy and smart money habits.
Additionally, the company is preparing for regulatory and compliance readiness as it explores future integrations with financial products.
Early Traction and Revenue
Despite being in its early stages, Finanjo has shown promising traction. Within weeks of its beta launch, the startup onboarded over 5,000 users, with around 500 daily active users.
The platform reports more than Rs 25 crore in connected savings, reflecting the level of trust users are placing in the app to manage their financial data.
On the revenue front, Finanjo has already begun generating income through referral commissions from fixed deposits and mutual funds. This early monetization indicates potential for sustainable growth as the user base expands.
Why This Funding Matters
India’s fintech ecosystem is rapidly evolving, especially in the personal finance space. Young users are increasingly looking for smarter, AI-driven tools that go beyond basic expense tracking.
Finanjo’s behaviour-first approach and use of Account Aggregator data position it uniquely in this competitive landscape. By combining AI insights with a consolidated financial dashboard, the startup aims to become a trusted financial companion for the next generation.
The backing from AJVC also signals investor confidence in both the founders and the product vision. Pre-seed funding at this stage gives Finanjo the runway to refine its technology and scale responsibly.
The Bigger Picture: AI Meets Personal Finance
Artificial intelligence is beginning to play a larger role in personal finance management. From automated budgeting suggestions to credit optimization and goal-based planning, AI can help users make more informed decisions.
Finanjo’s focus on decision intelligence suggests it wants to move toward predictive and proactive financial guidance, rather than reactive tracking.
If executed well, platforms like Finanjo could significantly improve financial awareness and discipline among young users, many of whom are just beginning their wealth-building journeys.
What’s Next for Finanjo?
With fresh capital in hand, Finanjo’s immediate priorities include:
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Enhancing AI assistant Jo
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Expanding goal-based financial tools
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Strengthening Account Aggregator integrations
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Growing its user base through partnerships and communities
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Preparing for deeper financial product integrations
As it scales, maintaining user trust, data security, and regulatory compliance will remain critical.
Finanjo’s Rs 1.5 crore pre-seed funding marks an important milestone in its journey to simplify personal finance for young Indians. By blending AI, behavioural insights, and Account Aggregator infrastructure, the Jaipur-based startup aims to offer more than just a finance app — it wants to become a smart financial companion.
With early traction, growing savings connected to the platform, and fresh investor backing, Finanjo is positioning itself to play a meaningful role in India’s evolving fintech landscape.
