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Boult Just Rebranded to GOBOULT — and It’s Coming for the ₹1,000 Crore Club with a Gen Z Tech Overhaul

Boult Is Now GOBOULT — And It’s Not Just a New Name, It’s a Warning to Global Tech Giants

In a bold move that signals its global ambitions, India’s homegrown wearables powerhouse Boult has rebranded itself as GOBOULT — and it’s not playing small anymore.

Fresh off a massive ₹800 crore revenue year, the company has officially set its sights on the ₹1,000 crore milestone in FY26. But this isn’t just about revenue — it’s about reinvention.


Why the Rebrand? GOBOULT Is Built for Speed, Style, and the Future

According to co-founder Varun Gupta, GOBOULT represents more than just a name change — it’s a complete mindset shift.

“Boult started as a passion project,” Gupta said. “GOBOULT is the next evolution. It’s faster. Bolder. Built for the next generation. We’re not just adapting to change — we’re leading it.”

This fresh identity is about more than design tweaks. It’s about going toe-to-toe with international tech players by building a global Indian brand that’s unapologetically youthful, fast-paced, and future-ready.


GOBOULT Isn’t Just Selling Tech. It’s Selling Attitude.

What sets GOBOULT apart? The brand is now diving headfirst into the ₹2,000+ ASP segment, with a product lineup that screams fashion meets function:

  • Sleek, Gen Z-approved wearables
  • Audio devices that double as style statements
  • Personal gear that’s as smart as it is good-looking

With a renewed focus on premiumization, design-first thinking, and omnichannel accessibility, GOBOULT is stepping up — and stepping out of the budget tech zone.


The Goal: ₹1,000 Crore in FY26 — and a Global Footprint

After doubling revenue in just two years, GOBOULT is aiming for a four-digit crore milestone next year. But their real ambition? To become India’s first youth-led global tech lifestyle brand.

From passion project to powerhouse, GOBOULT’s story is one of speed, hustle, and fearless reinvention. If you’re still calling them Boult, you’re already behind.


 

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