Can SaveSage Fix India’s Credit Card Rewards Problem?

Every year, Indians leave billions of rupees worth of credit card rewards on the table. In fact, more than 50% of reward points go unredeemed—wasted because most users either don’t know how to use them or find the process too confusing.

But one AI-driven startup thinks it can change that. And now, they’ve brought in a heavyweight to lead the charge.

Ex-Paytm COO Joins the Game

SaveSage, the AI-powered rewards optimisation platform, has appointed Bhavesh Gupta, former President & COO of Paytm, as its Senior Advisor and Anchor Investor.

Gupta isn’t just another name on the board. With 27 years of leadership across ICICI Bank, IDFC First Bank, Clix Capital, and Paytm, he knows the credit and lending game inside out.

His entry signals that SaveSage is gearing up to attack one of India’s most ignored money leaks: unclaimed credit card rewards.

Why This Is a Big Deal

India’s credit card market is exploding:

• 112 million cards in circulation
• 75 million unique users
• But over 50% of points wasted every year

That’s like burning cash—billions worth of free rewards gone unused.

SaveSage claims its AI platform can track, manage, and maximise those benefits so users stop leaving money on the table.

What Bhavesh Gupta Thinks

Gupta says the timing couldn’t be better:

“The credit card and loyalty rewards space in India is at an inflection point. With awareness growing and digital adoption rising, the opportunity to help users derive maximum value is massive. I’m excited to partner with the SaveSage team to shape this journey.”

SaveSage’s Bold Targets

Launched in October 2024, SaveSage has already:

• Crossed 200,000 users across students, professionals, and even UHNIs
• Aims to hit 1 million users by March 2026
• Positioned itself as India’s go-to rewards optimisation app

Founder & CEO Ashish Lath believes Gupta’s entry will take them to the next level:

“Bhavesh Sir’s experience and insights will help us scale faster. We don’t want Indians to just use credit cards—we want them to use them smartly.”

The Bottom Line

If SaveSage delivers on its promise, it could unlock billions of rupees in free value for Indian consumers. And with Bhavesh Gupta—who scaled Paytm through some of its toughest phases—now in the mix, the startup just might have the firepower to pull it off.

So the next time you swipe your card, remember: those points are real money. And SaveSage is betting you’ll want to finally use them.