Wealth-tech startup AssetPlus has secured Rs 175 crore (around $19.3 million) in a funding round led by Nexus Venture Partners, with participation from existing investors Eight Roads Ventures and Rainmatter Fund.
The fresh funding follows a previous raise of $12.9 million from InCred Capital and others. AssetPlus plans to deploy the proceeds to strengthen its technology stack and expand its product offerings, aiming to transform digital investment solutions for retail investors across India.
About AssetPlus
A Digital Platform for Mutual Fund Distributors and Investors
Founded in 2016 by Vishranth Suresh and Awanish Raj, Chennai-based AssetPlus provides a digital platform for Mutual Fund Distributors (MFDs) and investors. The platform simplifies mutual fund investing through technology, offering AI-driven advisory tools, ONDC integration, and seamless digital experiences.
AssetPlus’ mission is to democratize finance, making wealth creation tools accessible to retail investors while empowering MFDs with advanced digital solutions.
Expanding Beyond Mutual Funds
Over the years, AssetPlus has diversified its offerings beyond mutual funds. The platform now includes:
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Term and health insurance plans
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Fixed deposits
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Retirement-focused financial products
In the next six months, AssetPlus plans to roll out Portfolio Management Services (PMS) and enable global investment options through GIFT City, giving customers access to international markets.
Strong Network and Market Presence
Partnering With Thousands of Distributors
AssetPlus currently partners with over 18,000 Mutual Fund Distributors across India. Through this network, the company manages assets exceeding Rs 7,250 crore and oversees a monthly SIP (Systematic Investment Plan) book of more than Rs 100 crore.
The platform serves over 1.5 lakh customers nationwide, primarily retail investors, with portfolio sizes ranging from Rs 5 lakh to Rs 2 crore.
SIP Insights
On average, customers invest between Rs 10,000 and Rs 12,000 per month across various mutual funds, reflecting steady adoption of AssetPlus’ digital-first investment approach.
The Vision Behind the Funding
Deepening Technology and Product Offerings
With the new Rs 175 crore funding, AssetPlus aims to enhance its technology stack and broaden its product suite. Key initiatives include:
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AI-led advisory enhancements
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PMS rollout for high-net-worth and retail investors
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Access to global investment opportunities through GIFT City
The company’s strategy focuses on creating a seamless, tech-driven ecosystem for wealth creation while supporting the growth of its distributor network.
Democratizing Wealth Creation
AssetPlus emphasizes financial empowerment, targeting retail investors who have historically been underserved by technology. By providing easy access to mutual funds, insurance, retirement solutions, and now global investments, the company seeks to make wealth management inclusive, efficient, and transparent.
Why Investors Are Backing AssetPlus
Proven Track Record and Market Potential
Nexus Venture Partners and existing investors were drawn to AssetPlus’ combination of robust technology, growing network of MFDs, and scalable business model.
With assets under management exceeding Rs 7,250 crore and a strong SIP book, AssetPlus demonstrates strong traction and growth potential, making it an attractive investment in the Indian wealth-tech space.
Looking Ahead
Scaling and Innovation
With this funding round, AssetPlus is set to expand its market footprint and innovate its offerings. The upcoming PMS and global investment services aim to attract a broader customer base and increase the sophistication of its retail investor ecosystem.
The company’s focus on technology, AI, and global market integration positions it as one of the leading wealth-tech platforms in India.
Final Thoughts
AssetPlus’ Rs 175 crore funding round highlights investor confidence in the company’s vision of democratizing finance through technology. By expanding its product portfolio, enhancing digital capabilities, and introducing global investment options, AssetPlus is poised to reshape the wealth-tech landscape for retail investors in India.
