According to the reports, Amazon India is estimated to spend $3 billion (₹28,790 Cr) over the coming four years in its quick commerce business Amazon Now as the e-commerce player looks to make its mark in the fast-growing quick commerce space in India.
According to the sources quoted by Reuters, Amazon would be spending $1 billion on the quick commerce vertical until the end of 2027 and an additional $2 billion until 2030. The investment will be utilized for expanding the operations and infrastructure of Amazon Now in the country.
As per the reports, Amazon is looking to make investments in building more dark stores, improving its inventory management software, using artificial intelligence for predicting demand and also increasing its product portfolio. As per one source, the company intends to stock daily essentials instead of iPhones.
Moreover, Amazon is also eyeing a huge increase in its dark store network. As per the sources, the company is looking to increase the number of dark stores from the current level of 750 to 1,300 by April 2027.
Amazon India announced the launch of Amazon Now in Bengaluru in June 2025, while the expansion of the same to parts of Delhi happened in July 2025. In addition, the company entered the quick commerce space after some of the competitors had already formed extensive networks in many cities in India.
Speaking recently in April, the vice president of operations at Amazon India, Abhinav Singh, posted on his blog that the company would make an investment worth ₹2,800 Cr (approximately $300 Mn) towards growing its quick commerce business.
This fresh initiative comes amid several other initiatives undertaken by Amazon in India. Amazon India announced last year an investment worth ₹2,000 Cr to set up 17 new fulfillment centres, six sortation centres, and 75 last-mile delivery centers in the country.
Earlier, Amazon had made a commitment to invest $35 Bn in its India businesses till 2030. According to the company, the investment will aid it in increasing its cumulative exports from India to $80 Bn by 2030.
With Amazon expanding its quick commerce efforts, companies like Blinkit, Zepto, and Swiggy Instamart are among many who pose stiff competition. Other companies like Flipkart and Reliance have also joined the quick commerce trend with offerings like Flipkart Minutes and JioMart.
These players are making major investments in dark stores and delivery networks to increase coverage within the segment.
Flipkart Minutes has grown its network to 1,000 dark stores across 130 cities. Meanwhile, according to estimates by UBS, the platform could grow by another 1,000 dark stores by mid-2027 before the Big Billion Days of 2027.
Blinkit currently runs more than 2,600 dark stores across 300 cities. Zepto and Instamart each run over 1,100 fulfilment centers.
