From Cricket Superstar to Nutrition Startup
He’s smashed bowlers across the globe. Now, AB de Villiers is backing a Bengaluru startup that wants to smash India’s biggest hidden problem—nutrition gaps.
Meet Supply6, a direct-to-consumer (D2C) brand that just raised $1.1 million (Rs 9.1 crore) in seed funding. The round was led by Zeropearl VC, with star investors like CRED’s Kunal Shah, the founders of Renee Cosmetics, and XYXX’s Yogesh Kabra joining in.
The One Sachet That Does It All
Founded in 2020 by Vaibhav Bhandari and Rahul Jacob, Supply6 is built on a simple promise: give people everything their diet misses—in one shot.
Its flagship product, the Supply6 360 sachet, packs 63 nutrients into a single serving. We’re talking vitamins, minerals, probiotics, and plant-based superfoods.
One sachet alone covers 95% of your daily Vitamin B12 and 83% of Vitamin D3 needs.
For busy millennials, it’s not just a supplement—it’s nutrition on autopilot.
Why Investors Couldn’t Resist
The brand’s pitch is hard to ignore.
- 2 lakh+ customers already on board
- A jaw-dropping 45% repeat purchase rate
- Products sold on Amazon, Flipkart, Blinkit, Zepto, and Instamart
With fresh funds, Supply6 plans to:
- Expand its product pipeline with new lifestyle-friendly formats
- Conduct more clinical studies
- Scale leadership across growth, product, and strategy
- Enter global markets like the GCC and English-speaking countries
Investors like Kunal Shah know a sticky consumer brand when they see one. And Supply6’s numbers scream loyalty.
Not Just Sachets Anymore
Supply6 isn’t stopping at powders. It recently launched Salts, a zero-sugar hydration mix built for India’s scorching summers and fitness-conscious youth.
The idea is simple: whether you’re hustling in the office, hitting the gym, or just trying to survive the heat, Supply6 wants to slide into your daily routine without friction.
AB de Villiers Factor
Endorsements are everywhere in the D2C world. But AB de Villiers isn’t just any face—he’s a global cricketing icon known for fitness, endurance, and consistency.
His backing brings trust and star power. For consumers who might hesitate to switch from traditional supplements, AB’s stamp of approval gives Supply6 an instant edge.
Why India Is Hungry for This
Here’s the catch: most Indians think they eat well. But hidden deficiencies in Vitamin B12, D3, and essential minerals are shockingly common.
That’s where Supply6 steps in—with an easy-to-consume format that bridges the gap between what’s on your plate and what your body actually needs.
It’s a pitch that resonates with millennials and Gen Z, who want health solutions that are quick, convenient, and science-backed.
What’s Next
With $1.1 million fresh in the bank, Supply6 is on a mission to:
- Scale across quick-commerce platforms like Blinkit and Zepto
- Push deeper into tier-1 and tier-2 Indian markets
- Selectively expand abroad where adoption is high
- Cement itself as the go-to nutrition brand for young Indians
The founders are betting that one sachet a day could turn Supply6 into a household name.
Final Word: A Startup to Watch
From a cricket superstar’s endorsement to backing from some of India’s sharpest investors, Supply6 has all the ingredients of a breakout brand.
It isn’t selling just another protein powder. It’s promising to fix your diet in one sachet—and in a country battling hidden nutrition deficiencies, that’s a billion-dollar opportunity.
The real question: will Supply6 become India’s next big consumer health unicorn?
With AB de Villiers on its side and 2 lakh customers already hooked, it just might.
