When technology companies want to communicate with today’s digital audience, traditional marketing is no longer the only route. Creators have become an important part of how technology, AI and design products are discovered and understood.
Anushree Jain, Founder of SocialTAG, entered this space early. Founded in 2021, SocialTAG is a women-led media company operating at the intersection of AI, technology, design and the creator economy.
Building a specialised creator ecosystem
Anushree has built SocialTAG as a specialised ecosystem connecting technology brands with creators working across AI, technology and design. The company focuses on helping brands reach audiences through creators who can explain, demonstrate and build conversations around emerging technologies.
Its work spans global technology brands such as Figma, topview, Hostinger, Kimi
while its creator network includes names such as Ansh Mehra, Anik Jain, Ayushman Pandita and Thinkschool .
Rather than treating creators simply as an advertising channel, SocialTAG operates around the growing relationship between technology products and creator-led communication.
Entering AI creator Marketing early
SocialTAG’s journey began in 2021, at a time when the creator economy was rapidly expanding and AI was beginning to reshape the technology landscape.
Anushree positioned the company around this intersection, building expertise in tech and AI creator marketing. This early focus has allowed SocialTAG to work with brands looking to make complex technology more accessible and relevant to digital audiences.
As AI tools become increasingly embedded in everyday workflows—from design and content creation to productivity—the role of creators in explaining these products is also evolving.
A women-led approach to Entrepreneurship
Beyond SocialTAG’s business model, Anushree’s journey reflects the growing role of women entrepreneurs in India’s technology and media ecosystem.
Her work brings together entrepreneurship, technology and creator-led marketing in a sector that continues to change quickly. For founders operating in emerging industries, identifying a new market early can be as important as building the product itself.
Anushree’s focus has been on creating the ecosystem around technology companies and creators—connecting the two sides as the way audiences discover and interact with technology changes.
Where creators meet technology
The rise of AI is creating a new category of technology communication. Consumers are not only looking for traditional product information; they are increasingly discovering tools through people who use them, experiment with them and demonstrate their applications.
That creates an opportunity for creators to become educators, storytellers and product interpreters for technology brands.
SocialTAG sits within this changing landscape, working to connect global technology companies with creators who can make emerging technologies easier to understand and engage with.
For Anushree Jain, the larger opportunity lies at the intersection of technology, creators and communication—three industries that are increasingly becoming part of the same ecosystem.
