Home services startup Pronto has raised $25 million (around Rs 228.9 crore) in its Series B funding round, led by Epiq Capital. Existing investors Glade Brook Capital, General Catalyst and Bain Capital Ventures also participated in the round.
The funding comes just six months after the company raised $11 million in its Series A round, highlighting strong investor confidence in its rapid growth and business model.
With this fresh capital, Pronto is preparing to expand aggressively across cities and service categories while strengthening its operations over the next 12 to 18 months.
Where the Fresh Funds Will Be Used
Pronto plans to use the proceeds primarily to:
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Hire and train more service professionals
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Strengthen operational efficiency
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Expand across existing markets
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Scale service categories
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Enhance customer experience
The focus will be on building supply and improving reliability as demand continues to grow at a rapid pace.
What Pronto Does: 10-Minute On-Demand Home Services
Founded in 2025 by Anjali Sardana, Pronto operates in the fast-growing instant home services segment. The startup connects urban households with trained and background-verified domestic workers, promising services in as little as 10 minutes.
Its offerings include:
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Sweeping and mopping
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Utensil washing
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Kitchen and bathroom cleaning
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Laundry assistance
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Routine household chores
Customers can book services instantly, schedule them in advance or opt for recurring plans, making the platform suitable for both urgent and regular needs.
Explosive Growth in Just Seven Months
Pronto claims its growth trajectory has been remarkable.
According to the company:
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Daily bookings have increased from around 1,000 to over 18,000 in the past seven months
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The platform is growing at more than 20% week-on-week
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It currently works with nearly 3,000 professionals
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The core team consists of about 60 employees
An 18-fold jump in daily bookings within months signals strong market demand for quick, reliable home services in urban India.
Expanding Across Major Cities
Pronto currently operates in Delhi NCR, Bengaluru and Mumbai, among other cities.
The company recently shifted its headquarters to Bengaluru while retaining customer support operations in Gurugram. The move indicates a strategic focus on strengthening its presence in key urban markets while optimizing operational hubs.
As it scales further, hiring and training more professionals will be critical to maintaining service quality and response times.
Competition in the Instant Home Services Market
The instant home services segment is heating up, with multiple players competing for urban households.
Pronto faces competition from:
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Snabbit
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Urban Company’s Insta Help
Snabbit raised $30 million in a Series C round in October last year, signaling strong investor backing in the space.
Urban Company recently stated that Insta Help crossed 50,000 daily bookings within a year of launch, while Snabbit recorded over 8 lakh bookings in February alone.
With rivals scaling aggressively, Pronto’s fresh $25 million round gives it the financial muscle to compete on supply, service quality and market expansion.
Why Investors Are Bullish on Instant Home Services
Several factors are driving investor interest in this segment:
Rising Urban Demand
Busy urban households increasingly prefer reliable, on-demand domestic help instead of informal arrangements.
Shift Toward Organized Platforms
Consumers are looking for verified, background-checked professionals and transparent pricing.
Recurring Revenue Potential
With recurring bookings and subscription-style usage, platforms can build predictable revenue streams.
Technology-Driven Efficiency
Efficient matching, quick turnaround times and optimized logistics give tech-enabled startups an edge.
Pronto’s rapid booking growth suggests it has tapped into these demand trends effectively.
What’s Next for Pronto
With fresh funding in place, the next 12 to 18 months will be crucial for Pronto.
The company is expected to focus on:
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Deepening market penetration in existing cities
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Expanding service categories
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Strengthening supply-side training
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Improving retention of both customers and professionals
If it maintains its current growth momentum, Pronto could emerge as one of the key players in India’s fast-expanding instant home services market.
Final Take
Pronto’s $25 million Series B round, led by Epiq Capital, underscores growing investor confidence in the instant home services sector.
With daily bookings surging from 1,000 to over 18,000 in just seven months, the startup appears to be riding strong demand in urban India. However, with well-funded competitors like Snabbit and Urban Company’s Insta Help in the race, execution will be key.
As the battle for dominance in the 10-minute home services space intensifies, Pronto’s latest funding gives it the resources to scale faster and compete harder.
