Mythik, an emerging entertainment company founded by former Housing.com CEO Jason Kothari, has made a strategic leadership appointment by naming Sidharth Kedia as its Chief Operating Officer (COO). This move underscores Mythik’s ambition to become a global leader in storytelling by bringing Eastern mythology, history, and folklore to the forefront of international entertainment.
With Kedia’s extensive experience in media, gaming, and strategic business roles, Mythik is positioning itself to revolutionize the way Indian mythological and cultural stories are shared with the world — aiming to create a brand that could be called the “Disney from the East.”
Who Is Sidharth Kedia?
Sidharth Kedia is a highly regarded figure in the media, entertainment, and gaming sectors. Before joining Mythik, Kedia served as Head of Jio Games, where he played a crucial role in shaping Reliance’s foray into the gaming industry — one of the fastest-growing entertainment sectors globally.
Kedia’s background also includes being Chief Strategy Officer at Viacom18, one of India’s largest media networks, and CEO of Nodwin Gaming, South Asia’s leading esports company. His varied experience has given him deep insights into digital content, consumer engagement, and the strategic scaling of media ventures.
Notably, Kedia also worked in the office of Reliance Chairman Mukesh Ambani, where he led the Project Management Office for Jio’s telecom launch and helped integrate Network18 into Reliance Industries Limited (RIL). This combination of operational expertise and strategic vision makes him a perfect fit to drive Mythik’s ambitious growth plans.
The Vision Behind Mythik: Bringing Eastern Mythology to a Global Audience
Founded by Jason Kothari, Mythik’s mission is to create a tech-first entertainment company dedicated to globalizing India’s rich mythological heritage. The company intends to develop compelling stories inspired by Eastern mythology, history, and folktales — tapping into narratives that have captivated audiences locally for centuries but remain relatively unexplored on the international stage.
Kothari envisions Mythik as a platform that elevates Indian cultural stories to the stature of Western superhero franchises like Marvel and DC. “We want to build the Disney from the East,” he has often said, reflecting the company’s goal to create beloved characters and universes that resonate globally.
Why Kedia’s Appointment Matters
Sidharth Kedia’s appointment as COO is a pivotal moment for Mythik as it embarks on scaling operations and strategic finance. His blend of hands-on experience in gaming, esports, and media makes him uniquely qualified to oversee the complex ecosystem Mythik plans to build — one that combines creative storytelling with cutting-edge technology and business innovation.
Kedia himself has spoken about his personal connection to the mission. He recalls growing up enthralled by the mythological stories his grandparents told him and being a huge fan of Marvel’s superhero universe. His excitement about Mythik’s potential stems from the belief that Indian superheroes deserve to be celebrated globally — a vision he is now committed to realizing professionally.
Mythik’s Approach: Technology Meets Tradition
Mythik aims to leverage technology to make ancient stories accessible and engaging to diverse audiences worldwide. This tech-first approach includes developing immersive content across multiple formats such as films, TV series, gaming, and potentially even interactive experiences.
By integrating modern storytelling techniques with traditional lore, Mythik hopes to create a new kind of entertainment ecosystem that appeals to younger audiences while honoring India’s cultural legacy.
The Market Opportunity
The global entertainment industry is hungry for fresh content, and there is growing international interest in diverse stories and mythologies beyond the usual Western canon. India’s vast repository of epic tales, folklore, and mythology offers a rich source of content that is ripe for global exploration.
At the same time, the gaming and esports sectors — where Kedia has considerable expertise — are exploding in popularity. Mythik’s plan to blend storytelling with interactive experiences could unlock new revenue streams and engage audiences in innovative ways.
What Lies Ahead for Mythik
With Kedia at the operational helm and Kothari leading as founder, Mythik is poised to make significant strides in building a global mythological entertainment brand. The company is expected to invest heavily in content development, talent acquisition, and technology platforms to bring its vision to life.
Future projects may include original films and series based on well-known mythological stories, gaming titles that allow users to experience these worlds firsthand, and possibly collaborations with international studios to expand reach and scale.
The Broader Cultural Impact
Mythik’s mission goes beyond entertainment; it represents a cultural moment where Indian stories can finally take their place on the world stage. By showcasing the richness of Eastern mythology and history, Mythik could foster greater appreciation and understanding of India’s cultural heritage globally.
This can also inspire a new generation of Indian creators, writers, and artists to engage with their traditions in contemporary ways — fueling a virtuous cycle of creativity and cultural pride. The appointment of Sidharth Kedia as COO marks a defining chapter in Mythik’s journey to become a global entertainment powerhouse. Backed by the vision of Jason Kothari and powered by Kedia’s operational excellence, Mythik is set to unlock the vast potential of Indian mythology, history, and folklore for worldwide audiences.
As the company scales new heights, it could well reshape the entertainment landscape by proving that the stories of the East are as compelling, rich, and universal as any on the global stage — ushering in a new era where Indian superheroes and legends finally get their long-overdue spotlight.
